Category: PPC

Google gives the green light after testing, initially for US users on mobile.

The data privacy technology means enhanced protection for advertisers’ first-party data.

Privacy-focused Brave Search launches ads in the US, Canada, the UK, France and Germany.

From next month actions will be limited to billing, appeals, account and security settings, and account navigation.

Check out new opportunities and ensure correct formatting with these updates for 2024.

Google’s 2023 Ads Safety Report says use of LLMs resulted in larger-scale and more precise enforcement decisions.

Violation of the updated policy could result in account suspension and a ban on advertising with Google.

The AI-powered feature aims to help advertisers build search campaigns quickly through chat.

Retail Media Creative Studio lets you create and optimize banner ads quickly and easily and uses AI-driven algorithms for optimization.

How to write ads for maximum performance and measure the effectiveness of your campaigns.

Demand Gen and Video View are video led campaigns designed to drive demand.

Users will be moved across by the end of this year. Read on for a look at the new design.

Advertisers can now apply negative keyword lists across multiple campaigns.

Advertising of certain CBD products greenlighted in California, Colorado and Puerto Rico.

Google unveils new promotion badges, side-by-side deal comparisons and price insights ahead of the holiday shopping season.

Similar audiences will be transitioned to automated solutions in a phased process next year.

A roundup of recent initiatives in advertising including news from YouTube, Pinterest, Reddit and more.

An easier way for you to manage where your ads appear on YouTube and the Google Display Network.

New workflows and reports being rolled out, bringing ad extensions and assets together.

Run ads on Microsoft, Google, Facebook and Instagram through one single interface.

A roundup of ads, product and shopping related announcements from Google’s annual event.

Video-specific tools designed to aid video inventory management and monetization.

The scope of the strike system for repeated ad violations which launched last year is being expanded.

With many businesses dealing internationally, this makes Microsoft a more attractive option for advertising.

A guide to ecommerce trends over the past couple of years, quantifying the impact of Covid and other factors such as new tech and green concerns on the sector.

No more draft campaigns. Google's new, streamlined way for advertisers to test changes.

Some 6.5x more query data is now available in the search term report, but some historical data will go in 2022.

Advertisers will no longer be able to create new ETAs after June 2022 as Google continues push to automation.

If you're finding the Google Ads Auction process a little opaque, this infographic is for you.

Google Merchant Center store import included in series of product updates for June.

The feature will make it easier for advertisers to prevent their ads running alongside undesired content.

Phrase match to be expanded to include broad match modifier traffic. Here’s how it will work.

Stronger enforcement means sites showing mismatched prices will be subject to suspension.

Google gears up for holiday shopping season with more visibility and easier promotions for retailers, and price comparison and tracking for customers.

The ecommerce sector is highly competitive. Make sure your site isn't affected by one of these issues.

Google’s new Explanations will help advertisers understand what’s driving performance changes.

Google offers new insights into transactions, revenue and profits generated by your Shopping Ads, with conversion cart reporting.

Google's investment in machine learning brought in to compensate for loss of access to data.

Same meaning close variants to be extended to phrase match and broad match modifier.

Are you looking for ways to increase conversions on your ecommerce site?