Google to limit functionality of suspended ad accounts

Posted by Edith MacLeod on 14 May, 2024
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From next month actions will be limited to billing, appeals, account and security settings, and account navigation.

Google Ads account.

Image: Gerd Altmann from Pixabay

Google has announced that the functionality available to advertisers for accounts which have been suspended will be restricted to mainly administrative actions.  The measures take effect in June 2024.

Advertisers with suspended accounts will be notified about the limitations in-product. Active accounts will be unaffected.

Here’s what you will be able to do in a suspended account:

  • Billing options: make a payment, download tax documents, add a payment method
  • Account settings: cancel account and claim refunds
  • Appeals and verification
  • Update security settings
  • Navigate to any page on the ads account
  • Read information and download associated reports from the ads account

Up till now advertisers were able to make creative changes in their suspended accounts such as editing campaigns or creating new assets.

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