Set over two full days with a seperate dedicated day for workshops, the 2016 Search Marketing Expo London has confirmed a packed schedule of workshops and online marketing sessions which will take place on 18 – 19 May. As in previous years, the event is designed to have something for every level of search marketer, from industry newcomer to established veteran.
The event is split into five tracks; SEO, SEM, Paid Search, Social and Mobile and SMX Advanced. Each track has its own set of workshops and seminars which run concurrently, so delegates can pick up useful techniques and practical tips to improve their search marketing activity right away. This is backed by a number of more in-depth strategic sessions from industry leaders who will tackle trends, talking points and give their predictions on issues currently important to search marketers.
So what can you expect from the two days and what shouldn’t you miss?
1. Discounted tickets
You can still get money off your entrance ticket by using Wordtracker’s own discount code at the checkout. Simply enter WORDTRACKERSMX when you order online at the SMX 2016 website and save 15%. And if you book before 25th March you can also still get an Early Bird rate, so a double saving.
2. Advanced Training Sessions
A number of in-depth, full day training sessions will take place throughout SMX London 2016, on the 17th May. These include ‘Advanced AdWords Training’, covering advanced concepts and strategies, including comprehensive keyword management and creating an ad-testing framework. There’s also ‘Technical SEO Training’ which is delivered as a practical day-long session focusing on topics such as facing common technical SEO challenges, managing duplicate content, accessibility and how to avoid costly SEO pitfalls.
3. SEO Track
The SEO track has a number of interesting speeches, seminars and presentations which promise to help marketers get to grips with one of the trickiest areas of the digital landscape.
Notable sessions include ‘Content, Keyword Research & The Art Of Audience Engagement’, 10:45 – 12:00 on the 18th. The session will be moderated by Anders Hjorth and will focus on advanced keyword research, going beyond volume data to get into the minds and search habits of the consumer in order to boost engagement.
Christine Churchill will lead ‘Link Auditing and Cleanup For Fun and Profit’ at 13:00, also on the 18th, looking at the latest best practice methods for link auditing, how to identify penalties and how to clean up a link profile.
4. Paid Search Track
Matt Van Wagner, president of Find Me Faster will moderate ‘Killer Paid Search Tactics and Techniques’ at 10:45 on 18th May, as some of the top experts in PPC present new tactics, tools and tips to drive better performance this year – all based on the very latest AdWords and Bing paid search intelligence.
If you are new to PPC, Brad Geddes will moderate ‘The Great Campaign Structure and Match Type Debate’ at 13.00 on the 18th, with a series of panelists on hand to debate the pros and cons of various organization styles along with hard and fast tips and techniques to implement right away.
5. SEM Track
Personalization and automation are both hot topics – ‘How Dynamic Ads Can Supercharge Your Campaigns’, taking place at 14.00 on the 18th, will discuss the use of Ad customizers, DSAs, and Dynamic Remarketing to create personalized ads at scale.
6. SMX Advanced Track
Those attending SMX on day two (19th May) won’t want to miss the first three of the SMX Advanced track events, which tackle currently trending digital marketing issues. They include ‘The Power of Location’, ‘We Tried Content Marketing and Failed’ and ‘Better Together: Bringing SEM And Dynamic Marketing To Facebook’.
7. Social and Mobile Track
Particularly relevant given Google’s recent statements on AMP is one of the first of the Social and Mobile track events, ‘Getting AMPed: What You Need To Know About Accelerated Mobile Pages & Google’. Set for 10.45 on the 19th, this session will investigate the Accelerated Mobile Pages phenomenon, what they are, what Google’s involvement is and how to prepare for their arrival.
Are you going to SMX London? Which sessions are you most looking forward to? Let us know in the comments and don’t forget to use Wordtracker’s discount code: WORDTRACKERSMX when purchasing tickets online.
