Local SEO is growing in importance and is something every business should be thinking about. It's a great way to generate customers and sales, and increase your visibility locally.
Google also places importance on local with the 'near me' search, meaning you aren't competing with giant business to get yours in front on local customers.
Launch Site Boost's infographic provides a checklist of actions to make sure your local SEO is up to scratch.
Source: Launch Site Boost