Use the following best articles (and videos) of 2011 to save time and money on SEO in 2012. You’ll learn about both the established basics of SEO like choosing the right target keywords, quality content and link building; and the visitor behavior-centered SEO of the future.
SEO
The biggest SEO story of 2011 broke on the 24th February 2011 when Google’s Panda Update affected 12% of search results and halved many sites’ visitor numbers. The Google Panda update survival guide shows you how to find out if your site was Panda-slapped and what to do about it.
In Why Google Panda slapped quality sites, I investigated why Panda is hurting so many established high quality content sites and what we can learn from it.
Panda leads us to The New SEO. In an edited extract from my new book, SEO for Profit, I looked at how search engines are increasingly using a site’s branding, visitor behavior and social data.
SEO for editorial teams, journalists and writers, and its partner piece on link building, are gentle introductions to the basics of SEO.
If you’re in SEO for business then read and follow The Rules of SEO for Profit
And if you’re serious about SEO then learn How to be an expert SEO?
But no matter how good you get, make sure you know How to get things done in SEO and save some time with Artificial SEO intelligence
Link building
Wordtracker Link Builder finds you thousands of link prospects and organizes them into different strategies. Ken McGaffin explores those different link building strategies for blogs, news sites, social media, job sites, directories, shopping sites, trusted sites, business sites, sites that already link to yours and those that link to more than one competitor.
Whatever link building strategies you pursue, Quality links need quality content.
Does your link building use the secret of the 'magic middle'?
How do you persuade busy bloggers to link to you? Ken McGaffin explained how in Link building and the craft of persuasion
Want to know what happens when link building is done right? Read how Link building hero, Nick Russill, gets links for snow-forecast.com without asking
Content
Ever feel like you're in a rut when it comes to writing articles? Karon Thackston (author of Article Marketing: The Write Way to Build More Links) has the answer to your problem with 13 article styles that deliver results
There’s more to content than writing and Gareth Davies detailed 5 ways video can seriously help your SEO
No matter how good your content, if you want it read and shared then you need great headlines. Ken McGaffin interviewed Nick Usborne, expert headline writer and author of Killer Headlines for Web Content and asked him How to write killer headlines
When your quality content and irresistible headlines appear on your site, take Ben Hunt’s advice and make sure you avoid the Worst 5 web design mistakes
Get a free 7-day trial
A subscription to Wordtracker's premium Keywords tool will help you to:
- Generate thousands of relevant keywords to improve your organic and PPC search campaigns.
- Optimize your website content by using the most popular keywords for your product and services.
- Research online markets, find niche opportunities and exploit them before your competitors.
Take a free 7-day trial of Wordtracker’s Keywords tool
